Advanced Tec


IT services company seeks to serve its clients in an agile and timely manner, generating value at each stage of their digital transformation.

The symbol is an analogy of the functions of the chess piece with the company’s mission, which is to give advantages and increase the value and effectiveness of its customers. But, on the other hand, it aims to transmit agility and leadership due to the characteristics and nature of the horses that have developed speed, agility, and resistance.


The primary and complementary colors are defined through a mood board with different programming languages applied, selecting the most used and managing to form the color palette.


For constructing the isotype, the letter “a” was taken as a basis, seeking to personalize the piece’s shape.