Moonrise
VISUAL IDENTITY
Moonrise is a visual identity created for a restaurant with artisan production located in Guatemala City.
IMAGOTYPE
Construction is based on the behavior of an eclipse during its trajectory, replacing two lunar phases with a representative element of veganism, “the leaf” referring to nature.
BRAND ESSENCE
EXTRAORDINARY INNOVATIVES
Its purpose is to promote the inclusion of different types of diet or food, focused on creating new food alternatives, innovating and perfecting flavors that meet the user’s needs, concentrated on experience and environmental commitment, believing in sustainable eating.
PATTERN
Based on the brand idea, pillars were established to create the pattern, which will connect with experience, flavor, and experimentation when creating a new product.
The Pillars: Moonrise main dishes, ingredients, and elements of nature.
PHOTOGRAPHY
Compositions based on brand personality.
LOOK AND FEEL
Structure of pieces made up of a circumference and divisions of 0º, 90º, 45º, and 135º. The layout is adapted according to the format applying repetition in the construction.
